Wednesday, April 23, 2008

Support Adopt a Shelter Cat Month!

I know - dogs and cats don't get along (or so they say). But I'm going to share a secret with you. I have several cat friends. My human adopted them from the same shelter she found me at and I have to admit they are okay. Once I showed them who was in charge, they really became good companions. They share their food with me and they don't complain too much when I chew up their catnip mice. And on cold winter nights they sleep next to me on my blanket and help keep me warm. So I hope you will all encourage your humans to enter this contest and maybe even consider getting a cat of your own!

We all know how special cats are. But let's face it, not everyone gets it. Unlike their canine counterparts, cats don't have a cool slogan like "Dogs are man's best friend." Throughout history, cats have been the victims of superstition and misunderstanding – and even today, cats are in trouble: More than 70% of cats in animal shelters are euthanized (compared to a still-shocking 56% of dogs).

But you can help. June is national Adopt-a-Shelter-Cat Month and Cat Fancy has teamed up with, the world's largest online database of adoptable pets, to raise awareness of the crisis facing our feline friends with the Cats Rule! Ad Contest.

Here's our challenge to you: Create a 7" x 10" ad that shows the world the value and importance of cats. Finalists will be posted online for readers to vote for their favorite, and the winning entry will run as a full-page ad in the September issue and be featured on and

Submissions will only be accepted between April 1, 2008 and May 23, 2008.
Your ad campaign should include a one-page print ad (7"x10"), in PDF format with minimum resolution of 300dpi. (If using a bleed, add 5/8" to all four sides.)

The ad should communicate:
Why cats are excellent pets
Why cat lovers should adopt a rescue/shelter cat
All submissions should be e-mailed to CatChannel as .pdf attachments

Do not:
Include any copyrighted material (photos, logos, etc.)
Use inflammatory images or copy
Specifically denigrate any organization, corporation or group

Ads will be judged by Cat Fancy/ and on:
Overall creativity
Clarity in expressing the message
Technical & artistic execution
In the event of a tie, the entry judged to be the most creative will win.

By submitting an ad, you acknowledge that you have read and agreed to the following terms and conditions:

All entrants must be 18 years of age or older. All submissions become the property of Cat Fancy/ and and will not be returned. Users warrant that their ads are their own original creation, do not violate any law or regulation or infringe upon the rights of any other person or company (including but not limited to copyrights), and do not contain offensive, defamatory, vulgar or profane content, as determined by Cat Fancy. Ads that do not comply with the above shall be rejected. By submitting an ad, each user grants permission, without further compensation, to Cat Fancy/ and and their agents and licensees to use the entrant's name and the ad itself in any media now known or hereinafter devised including, without limitation, print, Internet, radio and/or television throughout the world and for any purpose, including advertising, promotional or other purposes, with or without charge or cost to end users or other parties. Submission of an entry will constitute the user's representation that user has secured any and all rights, releases and permissions necessary for Cat Fancy/ and's use hereunder, including without limitation those related to any person, place, music, performance of music, video, photographs, graphics and/or other elements, and upon request, each entrant shall provide proof that such release and permission was obtained and that no further permissions or fees are due for Cat Fancy/ and's use of the submission or any elements therein. By uploading an ad, each user agrees that if requested, he or she will sign a release and waiver of liability.